Monthly Archives: September 2014

Musicpreneur and technology – Creating sheet music with software

The ‘Be known’ part in music industry

As music industry became almost completely digital, every musician on Earth knows that message: «Promote your music through social networks, video sharing tools and music streaming platforms.» However we heard that question coming from musicians who master all these tools well: ‘Do these games have an end?’ and yes they have for platforms: it is about customer acquisition and retention and as an artist, you are the ideal customer.

And even if you get ‘fans’, ‘visibility’, maybe you will not be satisfied in terms of revenue source. Maybe you will be weary of presenting your music to fans of ‘similar artists’, as one of your main goal is ‘somewhere’ to be unique. Even if you know how competition is hard, maybe you do not want to think about it during ages. Or more precisely you will have done it without seeing a consequent difference in terms of sales and booking requests – those ones leading to interviews.

Maybe it is an occasion or a sign to come back to the core of your passion. Yes marketing is an essential part of music production. There is something like a ‘Bermuda Triangle’ between production, marketing and revenues where time is what is lost. However here we would like to focus on music composition in relation with software. After all music has always been social and maybe it is time that someone has the courage to tell it.

The ‘Become a composer’ game

Marketing is one part, now another game is mentioned in that kind of disclosure: ‘Create your music on computer. Discover tools to increase your creativity. Work on sheet music that you find online. Adapt them to your needs.’

The point here is music creation with computer. And somewhere it is still new. Yes new, so new that music streaming platforms and similar tools suggest some gadgets to their users so that they can create their own sounds. Sounds and not sheet music, not composition, as the great public is more familiar with DJ music than contemporary one for example. However the fact is interesting to notice. It means that everyone aspires or longs to become a music composer.

Music has always been social thus human and the practise of music too. Nobody never wanted to play for plants or animals. The greatest theoricians of music did not wait for technology to know that they were writing to enrich the culture of their own society. They often had a limited and specific audience but they always became composers to share their passion for music. However it was not ‘at any cost’. Small specialized audience, retired masters, it was the context and for some categories of musicians, nothing changed.

Sheet music reading is a specialization. A specialization which became more common through centuries. It partly explains the current success of all music software. The first one was created at Stanford University during the years 1950. Now the composer can find more ‘mature’ products. After some decades.

‘Pizzicato’ music composition and notation software has its place amongst them. Appeared in he years 1990 and now enchanting more than 13 000 unique customers (unique both in true and figurative sense), it contains wonderful, amazing tools for the 21st century composer. My aim here is not to bring your attention to feature, because your can find complete products presentations on our website http://www.arpegemusic.com I just highlight that as a music composer oriented on sheet music, you will find at least 3 software which can be useful in your framework: Pizzicato Professional, Pizzicato Composition Pro and Pizzicato Composition Light.

I hope that you will test the demonstration version and give some feedback to your dedicated developer, Mr. Dominique Vandenneucker.

Musically,

Francoise Delsaux

Online Marketing

Arpege Music

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